Across Australia, more than 710,000 households were struggling to pay rent, and 2.65 million low income and casual renters were at risk of default before the COVID-19 crisis. Now, with an estimated 1.13 million people likely to lose their jobs due to the pandemic in Australia alone, and 25 million people worldwide, the situation is set to get worse for families everywhere.
AIME wants to help people to keep a roof over their head by splitting profits from sales of its most successful fundraising product, the AIME Hoodie, with those struggling to get by.
The concept is simple: AIME has made a new hoodie and 50% of the profits will go to people having difficulty paying their rent. Anyone struggling to find money for rent has been invited to apply to become a Hoodie Connector. They will receive a referral link that they can share with whomever they like. For every hoodie sold using their referral link, the Hoodie Connectors will receive $30. The money will be deposited into Hoodie Connectors’ accounts every two weeks.
The product launched April 8th and is being sold through AIME’s website. The remaining 50% of the profits will go to help AIME mentor kids.
AIME is also working with clothing brands to take on This Hoodie Pays Rent, by encouraging them to print their own hoodies and raise money for those being left behind. Partnerships are set to be announced in the coming weeks.
Got questions? Head over to our FAQs.
This Hoodie Pays Rent is in line with AIME’s philosophy of being mentors for a fairer world. A world Ecological Economics Researcher Simon Mair describes a fairer world as having a global economy that is “more humane”, with “protection of life as the guiding principle”.
AIME CEO and Founder Jack Manning Bancroft commented, “We want to do our bit to keep the world moving, hope in people’s hearts and roofs over their heads. This is about what the future of our economy looks like. With the world's 2,000+ billionaires holding as much wealth as the 4.6 billion poorer people of the world - that's 60% of the world's population - something is broken. Maybe with COVID-19, we will see the emergence of a front-and-centre social enterprise economy, where everything we buy has to have some good attached to it. Or perhaps the future of fashion and commerce is to have a good tax on everything.”
Don't need to be a Hoodie Connector?
Cop one to support those that need a hand.